Marketing Tips for Local Business Owners

6/1/2020 (Permalink)

Are you ready to go out there and support local businesses?

Being a local business owner is tough. Without the backing of a large corporation, South Florida business owners are left with the constant hustle and grind of keeping current customers happy and attracting new business. In light of coronavirus heavily impacting local businesses throughout Palm Beach County, it is more important than ever to support local businesses when you can. From shopping at a small grocery store to frequently a family-owned restaurant, we can all play a role in keeping small, local businesses thriving.

As our lives return to “normal” and quarantining slowly subsides, we encourage everyone to visit a local business of their choosing. In doing so, we will all play a role in keeping our local economy flourishing and, more importantly, we will have an opportunity to connect as a community. If you are a local business owner struggling to keep your doors open, take a moment to read the following marketing tips:

1. Network with other local businesses and consider throwing a joint event
2. Make sure that your local listings are optimized and accurate
3. Be active on social media
4. Run a promotion that specifically targets locals in your neighborhood
5. Encourage customers to write online reviews
6. Make sure your website is up-to-date and consistently monitored
7. Launch an email marketing campaign
8. Offer incentives for repeat purchases

Are you ready to go out there and support local businesses? SERVPRO of North Palm Beach County is proud to serve our community as a local business. We work with local businesses throughout Palm Beach County as much as possible in our effort to keep our local economy prosperous.